This week I ended up at a conference hosted by IAB on internet marketing featuring people from FOX NEWS and El Colombiano. They served chicken and guacamole croquettes-it was delicious!
The guy from Fox LA had one of those endearing Enrique Iglesia lisps and one thing from the conference that really suprised me was the term "internaut".
Toss that around for a second- INTERNAUT, INTERNAUT, Inter-NOT. Astronauts navigate space, but INTERNAUTS NAVIGATE the internet without going ANYWHERE. How about that? Astronauts leave the planet, internauts are chained to a 13 inch screen. Inter can also mean inside and what I got was an inside look at advertising manipulation via interweb.
1 in 4 people in our world today are online according to Internet World Stats study June 30,2009.
Net publicity ALONE generated 650 BILLION dollars last year according to Price Water House Cooper.
English is the number one spoken language online, followed by Chinese, Spanish, and Japanese.
One conference member was speaking about his nieces and nephews and said that they can't even imagine their lives without internet. The gentleman from Argentina was talking about how you have to create an experience, a relationship between the user and the brand using web pages and because of his accent, it almost sounded like a come-on. How about that?
One of the highlights of the conference was when one of the speakers started talking about all of the things we have STOPPED doing since the birth of the WWW. Virtual experience instead of REAL experiences. How odd.
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